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Fonts And Feelings
To truly connect with your target audience, your brand identity must incorporate the many facets of your business. The design of your logo, which often includes a particular style of font, must therefore work hard to communicate these various features quickly and effectively to influence the way your customers think about your business offering. So...
Does Your Logo Represent Your Brand?
Every company tries to create a logo that differentiates them from the competition and helps them attract the ideal customer. However, many fall short because they fail to truly represent the ethos and service offering of the business. Colouring in block initials or using a basic font will do little to promote your professional reputation let...
Graphic Design – What’s The Best Colour For A Website?
The colour of your website can say a lot about your business, so how do you know if your colour choices are giving off the right impression? Colour choice is critical to how people are going to perceive your brand. How those colours combine on your website is also just as important. If 93% of people look at the visual appearance of something before...
The Silent Seller Every Website Needs
How long does it take the brain to identify something? A minute? Less than a minute? Neuroscientists at the Massachusetts Institute of Technology discovered that it can take as little as 13 milliseconds for the brain to register an image. The imnplications of this are extremely important for anyone considering having a website designed for their...
Why You Should Try Being Good At Graphic Design
Graphic design like many other skills on the Internet is open to everyone who wants to have a go. A decade ago you could say you had no graphic design skills or that you had no idea how to put a website together. Now there’s no excuse. Anyone can go and buy a copy of Adobe’s Creative suite. Anyone with an ounce of technical Internet knowledge...
